LOAF
Project Description:
Launched online in 2008, Loaf set out to do furniture differently. Built on comfort, craft and a refreshingly human tone, it quickly gained a loyal following by putting feeling before formality.
As the brand grew, with a flagship store in Battersea and a fast-scaling e-commerce business, it needed an identity confident enough to work across omni-channel retail, without losing the warmth and wit that made it distinctive.
Deliverables:
Logo Evolution
Animated Illustrations