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	<title>RileyCooke</title>
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	<pubDate>Tue, 28 Jul 2026 11:02:23 +0000</pubDate>
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		<title>Home</title>
				
		<link>https://rileycooke.com/Home</link>

		<pubDate>Mon, 30 Oct 2023 09:51:03 +0000</pubDate>

		<dc:creator>RileyCooke</dc:creator>

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		<title>Showcase</title>
				
		<link>https://rileycooke.com/Showcase</link>

		<pubDate>Tue, 27 Feb 2024 10:26:34 +0000</pubDate>

		<dc:creator>RileyCooke</dc:creator>

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		<title>Showreel</title>
				
		<link>https://rileycooke.com/Showreel</link>

		<pubDate>Mon, 15 Jan 2024 08:32:55 +0000</pubDate>

		<dc:creator>RileyCooke</dc:creator>

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		<title>Lagunitas</title>
				
		<link>https://rileycooke.com/Lagunitas</link>

		<pubDate>Tue, 28 Jul 2026 11:02:23 +0000</pubDate>

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LAGUNITAS BREWING COMPANY
Project Description:Lagunitas Brewing Company has been one of craft beer’s most distinctive voices in Northern California.
As the brand expanded, that voice became fragmented across a growing portfolio. Otherway was appointed to unify Lagunitas under a single masterbrand platform. Rather than reinvent the brand, the work focused on sharpening what was already there. Translating its cult status into a system that could scale.
Deliverables:IdentityVoiceDigitalMotion Principles




  
  
    
      
    
  

  
  
    
      
        
      
    
    
      
        
      
    
  

  
  
    
      
    
  


  
    
      
        
      
    
    
      
        
      
    
  

  
  
    
      
    
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		<title>IG</title>
				
		<link>https://rileycooke.com/IG</link>

		<pubDate>Mon, 13 Apr 2026 10:12:19 +0000</pubDate>

		<dc:creator>RileyCooke</dc:creator>

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IG
	Project Description:IG has long been one of the most recognised names in trading. But as investing became more accessible, more digital and more self-directed, expertise alone was no longer enough. The brand needed to do more than explain the market. It needed to stand alongside the people navigating it.
  Deliverables:IdentityVoiceDigitalMotion Principles




  
    
      
    
  

  
    
      
        
      
    
    
      
        
      
    
  

  
    
      
        
      
    
    
      
        
      
    
    
      
        
      
    
    
      
        
      
    
  

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		<title>ANYWAY</title>
				
		<link>https://rileycooke.com/ANYWAY</link>

		<pubDate>Mon, 13 Apr 2026 13:59:14 +0000</pubDate>

		<dc:creator>RileyCooke</dc:creator>

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ANYWAY
Project Description:Originally called Year13, the business helped students explore life beyond school, but its brand spoke more to career advisers than to students themselves. We reimagined it as Anyway: a name that captures possibility without pressure. A brand that balances the excitement of what is ahead with the reassurance of guidance.
  Deliverables:IdentityDigitalMotion




  
  
    
      
    
  

  
  
    
      
        
      
    
    
      
        
      
    
  

  
  
    
      
    
  

  
  
    
      
        
      
    
    
      
        
      
    
  

  
  
    
      
    
  

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		<title>LOAF</title>
				
		<link>https://rileycooke.com/LOAF</link>

		<pubDate>Mon, 13 Apr 2026 15:07:33 +0000</pubDate>

		<dc:creator>RileyCooke</dc:creator>

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LOAF
Project Description:Launched online in 2008, Loaf set out to do furniture differently. Built on comfort, craft and a refreshingly human tone, it quickly gained a loyal following by putting feeling before formality.

As the brand grew, with a flagship store in Battersea and a fast-scaling e-commerce business, it needed an identity confident enough to work across omni-channel retail, without losing the warmth and wit that made it distinctive.
  Deliverables:
Logo EvolutionAnimated Illustrations







  
  
    
      
    
  

  
  
    
      
    
  

  
  
    
      
        
      
    
    
      
        
      
    
  

  
  
    
      
    
  

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		<title>STARBUCKS</title>
				
		<link>https://rileycooke.com/STARBUCKS</link>

		<pubDate>Tue, 22 Oct 2024 10:02:31 +0000</pubDate>

		<dc:creator>RileyCooke</dc:creator>

		<guid isPermaLink="true">https://rileycooke.com/STARBUCKS</guid>

		<description>STARBUCKSProject Description:To explore and create a new animated feel for the very static Starbucks Siren logo.
Deliverables:Animated Logo &#38;amp; type.
.




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		<title>LISTERINE</title>
				
		<link>https://rileycooke.com/LISTERINE</link>

		<pubDate>Thu, 17 Oct 2024 09:17:15 +0000</pubDate>

		<dc:creator>RileyCooke</dc:creator>

		<guid isPermaLink="true">https://rileycooke.com/LISTERINE</guid>

		<description>LISTERINEProject Description:To explore and create a new animated feel for the very static Listerine brand world.
Deliverables:Animated Logo &#38;amp; type

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		<title>DELIVEROO HOP</title>
				
		<link>https://rileycooke.com/DELIVEROO-HOP</link>

		<pubDate>Mon, 13 Apr 2026 16:40:45 +0000</pubDate>

		<dc:creator>RileyCooke</dc:creator>

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DELIVEROO HOPProject Description:Deliveroo HOP is a rapid, delivery-only grocery service designed to bring essential items to your door in as little as 10 minutes. I helped to develop and craft a series of motion principles for brand guidelines. That the brand could takeaway to develop their own assets.
  Deliverables:Motion Principles for brand guidelines.




  
    
      

      
    
    
      
        
      
    
  

  
    
      
        
      
    
    
      
        
      
    
  

  
    
      
        
      
    
    
      
        
      
    
  

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